In episode 18 of the Poundcast, we welcome Rita Martins, author of the book “Web3 in Financial Services: How Blockchain, Digital Assets and Crypto are Disrupting Traditional Finance”. Rita discusses her career journey from consulting roles at Accenture and HSBC to her current focus on blockchain technology in finance.
During this episode, Rita elaborates on the transformative potential of Web3 and the evolving blockchain ecosystem, explaining how traditional finance and decentralized finance (DeFi) are beginning to converge. She covers key topics such as tokenization, digital identity, and practical applications of blockchain in the financial services industry. The episode highlights the advantages of digital assets, unique ownership, and the future role of digital money, including stablecoins and central bank digital currencies (CBDCs).
Listeners will gain insights into how blockchain and Web3 are poised to enhance efficiency and foster innovation in the financial sector. Rita shares examples and discusses the practical benefits and future possibilities of integrating decentralized technologies in mainstream finance. This episode offers valuable information for financial professionals, tech enthusiasts, and anyone interested in the future of money and financial technology.
Want to learn more about Rita’s book?
Web3 in Financial Services explains what Web3 means for finance, outlining its key use cases and exploring the unique business opportunities and challenges it presents. It clarifies key developments such as custody, stablecoins, CDBCs and tokenized deposits, payments, asset tokenization, DeFi and digital identity. Investigating how organizations are testing and adopting these emergent technologies, the book is supported by cutting-edge, real-life examples from incumbents and challengers alike, including Fidelity Digital Assets, J.P. Morgan ONYX, Coinbase, Anchorage Digital, Circle, Ripple and Aave. The book reviews what’s at stake for major ecosystem players such as banks, investors and regulators and appraises the changes still needed to enable more mainstream adoption of Web3.
Web3 in Financial Services answers pressing questions such as: what does Web3 really mean for financial services and what are the use cases with potential for disruption? What are the innovations that companies are actually doing within this space? And how do organizations need to adapt? This is an essential read for finance and fintech professionals, bankers and investors who need to grasp the essentials of Web3, blockchain, digital assets and decentralisation and its ramifications for financial services.
Rita Martin’s book “Web3 in Financial Services” can be found on Amazon.
