Brand Assets

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The Digital Pound Foundation is an independent organisation incorporated in June 2021 to work with a variety of stakeholders and participants towards the implementation of a well-designed Digital Pound. Whilst most CBDC experiments have involved private sector technology providers, the overwhelming majority of these experiments, to date, have not involved participation from other private sector actors. The Digital Pound Foundation is unique in proposing a model whereby the public and private sectors can fully engage in the design, development and adoption of a digital Pound, thus contributing to its successful roll-out and helping drive forward the UK’s transition to a digital economy.

The images below display the different variations of our primary logo, which can be found in our primary logo pack (see below). DO NOT download the logos from the images below – these are for display purposes only. Please download the full primary logo pack using the button found below the images.

Colour

White

Black

The images found below display the different variations of our logo mark, which can be found in our logo mark pack (see below). DO NOT download the logos from the images below – these are for display purposes only. Please download the full logo mark pack using the button found below the images.

Colour

White

Black

#31A8B5

Turquoise

#1E2D4B

Dark Blue

#FFFFFF

White

#5E5E5E

Grey

#000000

Black

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